
Equilibrium
Strategic Marketing
Pty Limited
Artificial Intelligence, Data Science and Analytics
As AI and Machine Learning become highly integrated into our daily lives and economy, at Equilibrium we have clients who struggle to decide between a data science or data analytics approach. Equilibium finds and provides subject matter experts and partners to help address the outcome that is desired.
Equilibium defines data analytics as the focus on access and viewing the historical data in context while data science focusses more on machine learning and predictive modeling. Data science is however a multi-disciplinary approach that involves algorithm development, data inference, and predictive modelling to solve analytically complex business problems whereas data analytics involves a few different branches of broader statistics and analysis to inform better business decisions.