
Equilibrium
Strategic Marketing
Pty Limited
Communications and Engagement Delivery
Equilibium defines this as procedures that are performed by Equilibium supplied subject matter experts to deliver a communication and engagement plan. The plan is a written document that describes, in no particular order:
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Who needs to be communicated and engaged with.
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Who will it be from.
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Who is the authority.
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What do they need to know.
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How does it affect/effect them.
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What do you want them to do with the information.
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When does the communication and engagement need to occur.
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The overall purpose and goal of communication needs to be transparent and easily understood.
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The communication and engagement method to be used.
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How often will communicates happen and in what form.
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Who will communicate with the audiences identified for additional questions.