Equilibrium Strategic Marketing Pty Limited (Equilibrium) is a wholly Australian owned and operated, outcomes‑based consultancy specialising in strategic marketing, business planning and business development across the public and private sectors. Its goal is to provide solutions that are appropriate to each client’s business needs by delivering strategic and organisational outcomes that put the right people in the right roles, doing the right things to meet clearly defined objectives. Operating as a highly specialised, multi‑agency consultancy, Equilibrium draws on more than half a century of its principals’ experience in establishing and managing diverse businesses, converting deep knowledge and experience into practical, measurable results rather than generic promotional activity.

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Building on this foundation, Equilibrium has developed a strong focus on biofuels, renewable energy and circular‑economy technologies as enablers of Australia’s sovereign fuel security and broader national security. The firm works with Defence and industry stakeholders to turn advanced biomass‑derived fuel concepts and waste‑to‑energy solutions into deployable capability, shaping market analysis, stakeholder alignment, business models and investment cases around domestic, low‑carbon fuel production. By positioning low‑temperature, low‑pressure conversion of mixed waste streams such as tyre crumb and plastics into ultra‑low sulphur fuels, hydrogen and high‑grade carbon products, Equilibrium frames a compelling operational, sustainability and cost narrative tailored to Defence fuel and resource security, energy resilience and emissions reduction objectives.

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Equilibrium believes that national security means protecting the nation’s people, sovereignty and way of life by ensuring the country can deter and defeat threats, keep society functioning and remain strategically independent. That security rests not only on Defence Forces and intelligence agencies, but also on secure, resilient access to food, fuel and other critical supplies and infrastructure so Australia can feed its population, power its economy and sustain military operations and essential services under pressure or attack. Through its work in biofuels, renewable energy and circular waste‑to‑fuel solutions, Equilibrium supports this security imperative by helping to build sovereign, low‑carbon fuel capability that hardens supply chains and underpins Australia’s long‑term strategic independence. Together with the work it does in Information Technology, Cybersecurity and multi-domain communications, Equilibrium is supporting Australia.