New Business Development is often misrepresented as a straight sales function.  

This is not correct as we have discovered through our experience that concentrating only on sales is sometimes bad for business! Often our customers will decide that a new (or better, more aggressive) sales person is the answer to all of their problems.  "Sell more", they say, without thinking about the counterpoint.  If you sell more, can you make more, or buy more or get the product to your customer in a reasonable timeframe?

This is when real new business development begins, understanding the business, before trying to develop it is crucial to any growth strategy.  Let us help you through this minefield.

Equilibrium is available to represent almost any product or service that does not conflict with any business currently being undertaken.

Further details can be obtained by contacting Rob.

Equilibrium has been able to provide services in this area of operation since the second half of 2004.

Workshops cover many areas of business.  Current workshops are provided by our Management Systems Division and are available upon request.  Principal areas of business covered are:

Occupational Health, Safety and Welfare

Management Systems

Environmental Management and Systems

Business Development Workshops also cover all aspects of business development, sales strategy development, marketing, positioning, brand management and more.

Facilitation materials are currently under development for other training programmes to be put in place shortly.  Announcements will be made when they are available.